British Gas

Over the years British Gas have made some cracking ads.

And we tackled the brief with this firmly at front mind. Plus there was an added level of expectation given that this would be the first ad in the new (way more expensive) CGI look... and also the first without the terrific Timothy Spall.

Over 30 seconds we gave the Planet Home campaign a truly cinematic feel. With hidden touches it rewards repeat viewing but more importantly, secured more than 250k downloads of the app within two weeks.