In January 2011, Mercedes-Benz celebrated their 125th birthday. Since 1886 they have been motoring pioneers - the passenger safety cell, automatic airbags, ABS, the first diesel-engined car and more can all be traced back to Mercedes-Benz.

To mark the occasion, we created a campaign to showcase their achievements. This included national press, retailer POS, a film and exhibitions at Mercedes-Benz World in Weybridge, Surrey.