Sun Bingo is one of the UK's top bingo sites. Current users are readers of The Sun newspaper and buy heavily into the brand. 

The aim of this campaign was to attract more players from rivals including Gala Bingo and Foxy Bingo in to the fun world created by The Sun.

The campaign idea of 'Bursting with Fun' came from the insight that players get what they call the 'sweats' as the game goes on and they get ever closer to winning.

The ads were directed by Matt Lipsey, who has directed Little Britain, Psychoville and Man Down.