Nissan GT-R Launch

Previous GT-R incantations were recognised as 'super-car' killers. And with rumours rife the new GT-R was lapping the Nurburgring Nördschleife faster than a Porsche Carrera GT - expectations were high. So how do you launch a new car with no images of it? Like this. Building on the GT-R's reputation at the circuit, the pack challenged the reader to keep up with it. They couldn't, and were informed the only way to keep up to speed was to register at a special website, which would have a live video feed from the official launch.

DMA BRONZE - 2008