GUINNESS - Tins For Tat

Customers on the GUINNESS CRM Programme were invited to upload a picture of their worst ever Christmas gift and potentially swap them for their favourite tipple. Each day over the festive period, the person with the most votes would win a GUINNESS fridge, full of the 'black stuff'. Visitors to the site could also send an email to friends or family, with a gentle reminder to buy them GUINNESS, not 'tat' - along with a helpful sheet of downloadable wrapping paper. To date this site is Diageo's most successful, with over 125,000 unique hits.

2006 FAB Award winner

2007 Silver DMA winner (as part of the GUINNESS CRM programme)