GUINNESS - Six Nations Rugby

GUINNESS aren't an official sponsor of the RBS Six Nations Rugby, but thanks to the success of campaigns such as this, people believe they are. In the run up to, and throughout the games, we ran a press, online, point of purchase and DM campaign. It definitely worked. Even people who don't like or wouldn't choose to drink GUINNESS, felt the need to have a pint in their hand during a match.